Privacy Policy

Equipalizer’s Privacy Policy.
Date of last revision: January 13, 2011.This policy contains nine sections, and you can
jump to each by selecting the links below:
1. Introduction
2. Information We Receive
3. Sharing information on Equipalizer
4. Information You Share With Third Parties
5. How We Use Your Information
6. How We Share Information
7. How You Can Change or Remove Information
8. How We Protect Information
9. Other Terms

1. Introduction
Questions. If you have any questions or concerns about our privacy policy, contact our
privacy team through this help page. You may also contact us by mail at 1101
Channelside Dr. Suite 244 Tampa, FL 33602.

Scope. This privacy policy covers all of Equipalizer. It does not, however, apply to
entities that Equipalizer does not own or control, such as applications and websites
using Platform. By using or accessing Equipalizer, you agree to our privacy practices
outlined here.

2. Information We Receive Information you provide to us: Information About
Yourself. When you sign up for Equipalizer you provide us with your name, email,
company, and company Type. During the registration process we give you the
opportunity to connect with your colleagues, business partners, and new prospects. You
will also be able to add a picture of yourself. In some cases we may ask for additional
information for security reasons or to provide specific services to you. Once you register
you can provide other information about yourself by connecting with, for example, your
current city, current business services, business relationships, networks, activities,
interests, and places. You can also provide personal information about yourself, such
as your political and religious views.

Content. One of the primary reasons people use Equipalizer is to share content with
others. Examples include when you update your status, upload or take a photo, upload
or record a video, share a link, create an event or a group, make a comment, write
something on someone’s Wall, write a note, or send someone a message. If you do not
want us to store metadata associated with content you share on Equipalizer (such as
photos), please remove the metadata before uploading the content.

Transactional Information. We may retain the details of transactions or payments you
make on Equipalizer. If you do not want us to store your payment source account
number, you can remove it using your payments page.

Equipalizer Information. We offer contact importer tools to help you upload your
Equipaliers’(users) addresses so that you can find your equipalizers’ on Equipalizer, and
invite your contacts who do not have Equipalizer accounts to join. If you do not want us
to store this information, visit this help page. If you give us your password to retrieve
those contacts, we will not store your password after you have uploaded your contacts’
information.

Information we collect when you interact with Equipalizer:

Site activity information. We keep track of some of the actions you take on
Equipalizer, such as adding connections (including joining a group or adding a
equipalizer), creating a photo album, sending details, contacting another user, indicating
you “like” a post, attending an event, or connecting with an application. In some cases
you are also taking an action when you provide information or content to us. For
example, if you share a video, in addition to storing the actual content you uploaded, we
might log the fact that you shared it.

Access Device and Browser Information. When you access Equipalizer from a
computer, mobile phone, or other device, we may collect information from that device
about your browser type, location, and IP address, as well as the pages you visit.

Cookie Information. We use "cookies" (small pieces of data we store for an extended
period of time on your computer, mobile phone, or other device) to make Equipalizer
easier to use, to make our advertising better, and to protect both you and Equipalizer.
For example, we use them to store your login ID (but never your password) to make it
easier for you to login whenever you come back to Equipalizer. We also use them to
confirm that you are logged into Equipalizer, and to know when you are interacting with
Equipalizer Platform applications and websites, our widgets and Share buttons, and our
advertisements. You can remove or block cookies using the settings in your browser, but
in some cases that may impact your ability to use Equipalizer.

Information we receive from third parties:

Equipalizer Platform. We do not own or operate the applications or websites that you
use through Equipalizer Platform (such as games and utilities). Whenever you connect
with a Platform application or website, we will receive information from them, including
information about actions you take. In some cases, in order to personalize the process of
connecting, we may receive a limited amount of information even before you connect
with the application or website.

Information from other websites. We may institute programs with advertising partners
and other websites in which they share information with us:
• We may ask advertisers to tell us how our users responded to the ads we showed
them (and for comparison purposes, how other users who didn’t see the ads
acted on their site). This data sharing, commonly known as “conversion tracking,”
helps us measure our advertising effectiveness and improve the quality of the
advertisements you see.
• We may receive information about whether or not you’ve seen or interacted with
certain ads on other sites in order to measure the effectiveness of those ads.
If in any of these cases we receive data that we do not already have, we will
“anonymize” it within 180 days, meaning we will stop associating the information with
any particular user. If we institute these programs, we will only use the information in the
ways we explain in the “How We Use Your Information” section below.
Information from other users. We may collect information about you from other
Equipalizer users, such as when a friend tags you in a photo, video, or place, provides
friend details, or indicates a relationship with you.
 

3. Sharing information on Equipalizer.
This section explains how your privacy settings work, and how your information is
shared on Equipalizer. You should always consider your privacy settings before sharing
information on Equipalizer.
Name and Profile Picture. Equipalizer is designed to make it easy for you to find and
connect with others. For this reason, your name and profile picture do not have privacy
settings. If you are uncomfortable with sharing your profile picture, you should delete it
(or not add one). You can also control who can find you when searching on Equipalizer
or on public search engines using the Applications and Websites privacy setting.
Contact Information. Your contact information settings control (available when
customizing your privacy settings) who can contact you on Equipalizer, and who can see
your contact information such as your email and phone number(s). Remember that
none of this information is required except for your email address, and you do not have
to share your email address with anyone.
Personal Information. Your personal information settings control who can see your
personal information, such as your religious and political views, if you choose to add
them. We recommend that you share this information using the friends of friends
setting.
Posts by Me. You can select a privacy setting for every post you make using the
publisher on our site. Whether you are uploading a photo or posting a status update,
you can control exactly who can see it at the time you create it. Whenever you share
something look for the lock icon. Clicking on the lock will bring up a menu that lets you
choose who will be able to see your post. If you decide not to select your setting at the
time you post the content, your content will be shared consistent with your Posts by Me
default privacy (available when customizing your privacy settings).
Other. Here are some other things to remember:
• Some of the content you share and the actions you take will show up on your friends’
home pages and other pages they visit.
• If another user tags you in a photo or video or at a place, you can remove the
tag. You can also limit who can see that you have been tagged on your profile
from your privacy settings.
• Even after you remove information from your profile or delete your account, copies of
that information may remain viewable elsewhere to the extent it has been shared
with others, it was otherwise distributed pursuant to your privacy settings, or it
was copied or stored by other users.
• You understand that information might be reshared or copied by other users.
• Certain types of communications that you send to other users cannot be removed,
such as messages.
• When you post information on another user’s profile or comment on another user’s
post, that information will be subject to the other user’s privacy settings.
• If you use an external source to publish information to Equipalizer (such as a mobile
application or a Connect site), you should check the privacy setting for that post,
as it is set by that external source.
“Everyone” Information. Information set to “everyone” is publicly available information,
just like your name, profile picture, and connections. Such information may, for
example, be accessed by everyone on the Internet (including people not logged into
Equipalizer), be indexed by third party search engines, and be imported, exported,
distributed, and redistributed by us and others without privacy limitations. Such
information may also be associated with you, including your name and profile picture,
even outside of Equipalizer, such as on public search engines and when you visit other
sites on the internet. The default privacy setting for certain types of information you post
on Equipalizer is set to “everyone.” You can review and change the default settings in
your privacy settings. If you delete “everyone” content that you posted on Equipalizer,
we will remove it from your Equipalizer profile, but have no control over its use outside of
Equipalizer.

4. Information You Share With Third Parties.

Equipalizer Platform. As mentioned above, we do not own or operate the applications
or websites that use Equipalizer Platform. That means that when you use those
applications and websites you are making your Equipalizer information available to
someone other than Equipalizer. Prior to allowing them to access any information about
you, we require them to agree to terms that limit their use of your information (which you
can read about in Section 9 of our Statement of Rights and Responsibilities) and we use
technical measures to ensure that they only obtain authorized information. To learn
more about Platform, visit our About Platform page.

Connecting with an Application or Website. When you connect with an application or
website it will have access to General Information about you. The term General
Information includes your and your friends’ names, profile pictures, gender, user IDs,
connections, and any content shared using the Everyone privacy setting. We may also
make information about the location of your computer or access device and your age
available to applications and websites in order to help them implement appropriate
security measures and control the distribution of age-appropriate content. If the
application or website wants to access any other data, it will have to ask for your
permission.
We give you tools to control how your information is shared with applications and
websites that use Platform. For example, you can block all platform applications and
websites completely or block specific applications from accessing your information by
visiting your Applications and Websites privacy setting or the specific application’s
“About” page. You can also use your privacy settings to limit which of your information is
available to “everyone”.
You should always review the policies of third party applications and websites to make
sure you are comfortable with the ways in which they use information you share with
them. We do not guarantee that they will follow our rules. If you find an application or
website that violates our rules, you should report the violation to us on this help page
and we will take action as necessary.
When your friends use Platform. If your friend connects with an application or
website, it will be able to access your name, profile picture, gender, user ID, and
information you have shared with “everyone.” It will also be able to access your
connections, except it will not be able to access your friend list. If you have already
connected with (or have a separate account with) that website or application, it may also
be able to connect you with your friend on that application or website. If the application
or website wants to access any of your other content or information (including your friend
list), it will have to obtain specific permission from your friend. If your friend grants
specific permission to the application or website, it will generally only be able to access
content and information about you that your friend can access. In addition, it will only be
allowed to use that content and information in connection with that friend. For example,
if a friend gives an application access to a photo you only shared with your friends, that
application could allow your friend to view or print the photo, but it cannot show that
photo to anyone else.
We provide you with a number of tools to control how your information is shared when
your friend connects with an application or website. For example, you can use your
Application and Websites privacy setting to limit some of the information your friends can
make available to applications and websites. You can block all platform applications and
websites completely or block particular applications or websites from accessing your
information. You can use your privacy settings to limit which friends can access your
information, or limit which of your information is available to “everyone.” You can also
disconnect from a friend if you are uncomfortable with how they are using your
information.

Pre-Approved Third-Party Websites and Applications. In order to provide you with
useful social experiences off of Equipalizer, we occasionally need to provide General
Information about you to pre-approved third party websites and applications that use
Platform at the time you visit them (if you are still logged in to Equipalizer). Similarly,
when one of your friends visits a pre-approved website or application, it will receive
General Information about you so you and your friend can be connected on that website
as well (if you also have an account with that website). In these cases we require these
websites and applications to go through an approval process, and to enter into separate
agreements designed to protect your privacy. For example, these agreements include
provisions relating to the access and deletion of your General Information, along with
your ability to opt-out of the experience being offered. You can disable instant
personalization on all pre-approved websites and applications using your Applications
and Websites privacy setting. You can also block a particular pre-approved website or
application by clicking "No Thanks" in the blue bar when you visit that application or
website. In addition, if you log out of Equipalizer before visiting a pre-approved
application or website, it will not be able to access your information.

Exporting Information. You (and those you make your information available to) may
use tools like RSS feeds, mobile phone address book applications, or copy and paste
functions, to capture, export (and in some cases, import) information from Equipalizer,
including your information and information about you. For example, if you share your
phone number with your friends, they may use third party applications to sync that
information with the address book on their mobile phone.

Advertisements. Sometimes the advertisers who present ads on Equipalizer use
technological methods to measure the effectiveness of their ads and to personalize
advertising content. You may opt-out of the placement of cookies by many of these
advertisers here. You may also use your browser cookie settings to limit or prevent the
placement of cookies by advertising networks. Equipalizer does not share personally
identifiable information with advertisers unless we get your permission.

Links. When you click on links on Equipalizer you may leave our site. We are not
responsible for the privacy practices of other sites, and we encourage you to read their
privacy statements.

5. How We Use Your Information

We use the information we collect to try to provide a safe, efficient, and customized
experience. Here are some of the details on how we do that:

To manage the service. We use the information we collect to provide our services and
features to you, to measure and improve those services and features, and to provide you
with customer support. We use the information to prevent potentially illegal activities,
and to enforce our Statement of Rights and Responsibilities. We also use a variety of
technological systems to detect and address anomalous activity and screen content to
prevent abuse such as spam. These efforts may on occasion result in a temporary or
permanent suspension or termination of some functions for some users.
To contact you. We may contact you with service-related announcements from time to
time. You may opt out of all communications except essential updates on your account
notifications page. We may include content you see on Equipalizer in the emails we
send to you.
To serve personalized advertising to you. We don’t share your information with
advertisers without your consent. (An example of consent would be if you asked us to
provide your shipping address to an advertiser to receive a free sample.) We allow
advertisers to choose the characteristics of users who will see their advertisements and
we may use any of the non-personally identifiable attributes we have collected (including
information you may have decided not to show to other users, such as your birth year or
other sensitive personal information or preferences) to select the appropriate audience
for those advertisements. For example, we might use your interest in soccer to show you
ads for soccer equipment, but we do not tell the soccer equipment company who you
are. You can see the criteria advertisers may select by visiting our advertising page.
Even though we do not share your information with advertisers without your consent,
when you click on or otherwise interact with an advertisement there is a possibility that
the advertiser may place a cookie in your browser and note that it meets the criteria they
selected.
To serve social ads. We occasionally pair advertisements we serve with relevant
information we have about you and your friends to make advertisements more
interesting and more tailored to you and your friends. For example, if you connect with
your favorite band’s page, we may display your name and profile photo next to an
advertisement for that page that is displayed to your friends. We only share the
personally identifiable information visible in the social ad with the friend who can see the
ad. You can opt out of having your information used in social ads on this help page.
To supplement your profile. We may use information about you that we collect from
other Equipalizer users to supplement your profile (such as when you are tagged in a
photo or mentioned in a status update). In such cases we generally give you the ability
to remove the content (such as allowing you to remove a photo tag of you) or limit its
visibility on your profile.
To make suggestions. We use your information, including the addresses you import
through our contact importers, to make suggestions to you and other users on
Equipalizer. For example, if another user imports the same email address as you do, we
may suggest that you add each other as friends. Similarly, if one of your friends uploads
a picture of you, we may suggest that your friend tag you in the picture. We do this by
comparing your friend’s pictures to information we’ve put together from the photos
you’ve been tagged in. We may also suggest that you use certain tools and features
based on what your friends have used. You can control whether we suggest that
another user add you as a friend through your “search for you on Equipalizer” privacy
setting. You can control whether we suggest that another user tag you in a photo by
clicking customize from your privacy settings.
To help your friends find you. We allow other users to use contact information they
have about you, such as your email address, to find you, including through contact
importers and search. You can prevent other users from using your email address to
find you using the search section of your privacy settings.
Downloadable Software. Certain downloadable software applications and applets that
we offer, such as our browser toolbars and photo uploaders, transmit data to us. We
may not make a formal disclosure if we believe our collection of and use of the
information is the obvious purpose of the application, such as the fact that we receive
photos when you use our photo uploader. If we believe it is not obvious that we are
collecting or using such information, we will make a disclosure to you the first time you
provide the information to us so that you can decide whether you want to use that
feature.
Memorializing Accounts. If we are notified that a user is deceased, we may
memorialize the user’s account. In such cases we restrict profile access to confirmed
friends, and allow friends and family to write on the user’s Wall in remembrance. We
may close an account if we receive a formal request from the user’s next of kin or other
proper legal request to do so.

6. How We Share Information
Equipalizer is about sharing information with others — friends and people in your
communities — while providing you with privacy settings that you can use to restrict
other users from accessing some of your information. We share your information with
third parties when we believe the sharing is permitted by you, reasonably necessary to
offer our services, or when legally required to do so. For example:

When you make a payment. When you enter into transactions with others or make
payments on Equipalizer, we will share transaction information with only those third
parties necessary to complete the transaction. We will require those third parties to
agree to respect the privacy of your information.

When you invite a friend to join. When you ask us to invite a friend to join Equipalizer,
we will send your friend a message on your behalf using your name. The invitation may
also contain information about other users your friend might know. We may also send
up to two reminders to them in your name. You can see who has accepted your
invitations, send reminders, and delete your friends’ email addresses on your invite
history page. If your friend does not want us to keep their information, we will also
remove it at their request by using this help page.

When you choose to share your information with marketers. You may choose to
share information with marketers or electronic commerce providers that are not
associated with Equipalizer through on-site offers. This is entirely at your discretion and
we will not provide your information to these marketers without your consent.

To help your friends find you. By default, we make certain information you have
posted to your profile available in search results on Equipalizer to help your friends find
you. However, you can control who can see some of this information, as well as who can
find you in searches, through your privacy settings. We also partner with email and
instant messaging providers to help their users identify which of their contacts are
Equipalizer users, so that we can promote Equipalizer to those users.

To give search engines access to publicly available information. We generally limit
search engines’ access to our site. We may allow them to access information set to the
“everyone” setting (along with your name and profile picture) and your profile information
that is visible to everyone. You can change the visibility of some of your profile
information using the customize section of your privacy settings. You can also prevent
search engines from indexing your profile using the Applications and Websites privacy
setting.

To help improve or promote our service. Sometimes we share aggregated
information with third parties to help improve or promote our service. But we only do so
in such a way that no individual user can be identified or linked to any specific action or
information.

To provide you with services. We may provide information to service providers that
help us bring you the services we offer. For example, we may use third parties to help
host our website, send out email updates about Equipalizer, remove repetitive
information from our user lists, process payments, or provide search results or links
(including sponsored links). These service providers may have access to your personal
information for use for a limited time, but when this occurs we implement reasonable
contractual and technical protections to limit their use of that information to helping us
provide the service.

To advertise our services. We may ask advertisers outside of Equipalizer to display
ads promoting our services. We may ask them to deliver those ads based on the
presence of a cookie, but in doing so will not share any other information with the
advertiser.

To offer joint services. We may provide services jointly with other companies, such as
the classifieds service in the Equipalizer Marketplace. If you use these services, we may
share your information to facilitate that service. However, we will identify the partner and
present the joint service provider’s privacy policy to you before you use that service.

To respond to legal requests and prevent harm. We may disclose information
pursuant to subpoenas, court orders, or other requests (including criminal and civil
matters) if we have a good faith belief that the response is required by law. This may
include respecting requests from jurisdictions outside of the United States where we
have a good faith belief that the response is required by law under the local laws in that
jurisdiction, apply to users from that jurisdiction, and are consistent with generally
accepted international standards. We may also share information when we have a good
faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent
bodily harm, or to protect ourselves and you from people violating our Statement of
Rights and Responsibilities. This may include sharing information with other companies,
lawyers, courts or other government entities.

Transfer in the Event of Sale or Change of Control. If the ownership of all or
substantially all of our business changes, we may transfer your information to the new
owner so that the service can continue to operate. In such a case, your information
would remain subject to the promises made in any pre-existing Privacy Policy.

7. How You Can Change or Remove Information

Editing your profile. You may change or remove your profile information at any time by
going to your profile page and clicking “Edit My Profile.” Information will be updated
immediately.

Delete uploaded contacts. If you use our contact importer to upload addresses, you
can later delete the list on this help page. You can delete the email addresses of friends
you have invited to join Equipalizer on your invite history page.

Deactivating or deleting your account. If you want to stop using your account you
may deactivate it or delete it. When you deactivate an account, no user will be able to
see it, but it will not be deleted. We save your profile information (connections, photos,
etc.) in case you later decide to reactivate your account. Many users deactivate their
accounts for temporary reasons and in doing so are asking us to maintain their
information until they return to Equipalizer. You will still have the ability to reactivate your
account and restore your profile in its entirety. When you delete an account, it is
permanently deleted from Equipalizer. You should only delete your account if you are
certain you never want to reactivate it. You may deactivate your account on your
account settings page or delete your account on this help page.

Limitations on removal. Even after you remove information from your profile or delete
your account, copies of that information may remain viewable elsewhere to the extent it
has been shared with others, it was otherwise distributed pursuant to your privacy
settings, or it was copied or stored by other users. However, your name will no longer be
associated with that information on Equipalizer. (For example, if you post something to
another user’s profile and then you delete your account, that post may remain, but be
attributed to an “Anonymous Equipalizer User.”) Additionally, we may retain certain
information to prevent identity theft and other misconduct even if deletion has been
requested. If you have given third party applications or websites access to your
information, they may retain your information to the extent permitted under their terms of
service or privacy policies. But they will no longer be able to access the information
through our Platform after you disconnect from them.

Backup copies. Removed and deleted information may persist in backup copies for up
to 90 days, but will not be available to others.

Non-user contact information. If a user provides your email address to us, and you are
not a Equipalizer user but you want us to delete your address, you can do so on this
help page. However, that request will only apply to addresses we have at the time of the
request and not to any addresses that users provide to us later.

8. How We Protect Information

We do our best to keep your information secure, but we need your help. For more
detailed information about staying safe on Equipalizer, visit the Equipalizer Security
Page.

Steps we take to keep your information secure. We keep your account information on
a secured server behind a firewall. When you enter sensitive information (such as credit
card numbers and passwords), we encrypt that information using secure socket layer
technology (SSL). We also use automated and social measures to enhance security,
such as analyzing account behavior for fraudulent or otherwise anomalous behavior,
may limit use of site features in response to possible signs of abuse, may remove
inappropriate content or links to illegal content, and may suspend or disable accounts for
violations of our Statement of Rights and Responsibilities.

Risks inherent in sharing information. Although we allow you to set privacy options
that limit access to your information, please be aware that no security measures are
perfect or impenetrable. We cannot control the actions of other users with whom you
share your information. We cannot guarantee that only authorized persons will view your
information. We cannot ensure that information you share on Equipalizer will not become
publicly available. We are not responsible for third party circumvention of any privacy
settings or security measures on Equipalizer. You can reduce these risks by using
common sense security practices such as choosing a strong password, using different
passwords for different services, and using up to date antivirus software.

Report Violations. You should report any security violations to us on this help page.

9. Other Terms

Changes. We may change this Privacy Policy pursuant to the procedures outlined in the
Equipalizer Statement of Rights and Responsibilities. Unless stated otherwise, our
current privacy policy applies to all information that we have about you and your
account. If we make changes to this Privacy Policy we will notify you by publication here
and on the Equipalizer Site Governance Page. If the changes are material, we will
provide you additional, prominent notice as appropriate under the circumstances. You
can make sure that you receive notice directly by liking the Equipalizer Site Governance
Page.

Consent to Collection and Processing in the United States. By using Equipalizer,
you consent to having your personal data transferred to and processed in the United
States.
Defined Terms. "Us," "we," "our," "Platform" and "Equipalizer" mean the same as they
do in the Statement of Rights and Responsibilities. “Information” and “content” are used
more generally and interchangeably here than in the Statement of Rights and
Responsibilities unless otherwise limited by the context.